About us
Farini's history and values
Brand introduction
Farini was born from the desire to preserve a unique historical legacy: that of the Carlon bakery, a symbol of Venice and a point of reference for generations. When the doors of this artisan workshop were at risk of closing, the idea emerged to give new life to a heritage made of aromas, flavors, and tradition.
Today, Farini is much more than a bakery: it is a brand that celebrates Italian taste through a contemporary vision, with strategic locations across Venice designed to welcome locals, travelers, and lovers of fine cuisine.
Mission & Vision
Our mission is to keep the artisanal tradition alive, using selected flours, fresh ingredients, and time-honored recipes. Every pizza, bread, or pastry is prepared daily in our workshops, with constant attention to quality and digestibility. We don’t aim for quantity, but for authenticity: each product tells a story of care, experience, and passion.
Farini is not just a place to eat, but also a place to gather. Our venues are spaces designed for welcoming, sharing, and enjoying pleasant moments: from a quick breakfast before work to brunch with friends, to aperitivo or casual dinner. Conviviality is an integral part of our identity and makes every visit a memorable experience.
The connection with Venetian and Italian tradition is strong, but we always look ahead. Our vision is to continuously innovate: we experiment with new recipes, offer gluten-free and vegan alternatives, adopt modern baking methods, and invest in design and sustainability. This way, we manage to offer a contemporary experience without losing the authenticity that characterizes us.
Our values
Authenticity
Being true to our origins, without artifice.
Craftsmanship
Products prepared with care and expertise.
Hospitality
Every guest is part of the Farini family.
Innovation
Looking to the future without forgetting our roots.
From Carlon bakery to Farini
It all started with Carlon bakery, one of the oldest and most beloved in Venice. When it seemed destined to close, we decided not to let a piece of history disappear. With Farini, we gave new life to that heritage, transforming it into a modern and inclusive brand, capable of telling Italy’s story through the simplicity and goodness of its products.
In Venice, Farini is the answer for those looking for the best pizza in Venice or where to eat in Venice on a budget.
Farini: Who we are today
From a small Venetian reality to a nationally recognized brand: Farini is now a reference point for those seeking an authentic and contemporary food experience. We are proud of our origins, proud of our growth, and ready to face new challenges with passion and innovation.
Want to know us better?
Frequently Asked Questions about Farini
Why is Farini different from other places?
Because it stems from an authentic connection with the city of Venice and the desire to keep a historical tradition alive. Every product is artisanal, every location is welcoming, and every experience is designed to convey quality and human warmth.
Where are Farini locations?
We are present in Venice with four locations: San Lio, Apostoli, Rialto, and Carlon.
Each location has its own identity and a dedicated menu.
What are the values that guide Farini?
Farini is guided by four fundamental principles: authenticity, craftsmanship, hospitality, and innovation. Every choice – from ingredients to recipes, from venue decor to sustainability – stems from these values.
How can I work with you?
If you share our values and want to be part of the team, visit the Work with us section and send your spontaneous application.